The Hygge Summer of Pablo
It’s in the restful atmosphere of an ideal country house that the 2017 Spring-Summer Pablo collection showcases its dynamics and authenticity.
For this new ad campaign, Danish top model Nadja Beuder evolves under the lens of Oliver Hadlee Pearch. A gentle lifestyle, daydreaming, but also tonic relaxation, this series of photos pays homage to the natural laid-back attitude of the Pablo collection. Its authentic and active style brings to mind the intimate and no no-nonsense ambiance of the Danish Hygge attitude: an art of living with sincerity, simplicity and comfort.
A philosophy of sharing, warmth and congeniality, also capable of generating happiness.
Epitomizing at the same time a softened masculine-feminine wardrobe, the energetic suit and the romanticism of the Bohème wardrobe, signed Pablo, this campaign with a set rhythm is very appealing. It is reminiscent of our childhood houses, the playful joy of real moments.
When being carefree also entails a true sense of elegance.