The 2020
SPRING-SUMMER CAMPAIGN

Soleil de cœur

Focusing on the strength of women. Their independence. Their complicity. Their vital energy. “A splash” of individuality, she says. This is how Lotte Van Raalte, a young Dutch photographer, graduate of the Royal Academy of Art in The Hague, likes to define her work. It is this energy which is highlighted by the 2020 Spring-Summer Gérard Darel campaign.

Manuella, Panja, Danielle are heroines of a nameless story. The story takes place in the Sahara desert, with the Calima blowing it is a fanciful yet real location. There is a contract between mineral white colours and the sky, floral prints and the stone, azure blue and the light. The collection has been touched with silk and cotton twill.

Là où toutes les postures s’annulent pour laisser la place au sentiment, à la spontanéité d’une rencontre cosmopolite. Entre le blanc minéral et le ciel, les imprimés fleurs et la roche, l’azur, la lumière, le lien retrouvé. Pour faire d’une saison, un bouquet de présences effleurées de twill de soie et de coton, en liberté.

Transgenerational. Transcontinental. Multiple.

The campaign represents a radiant multi-faceted style.

The silhouettes are fluid and carefree – they change according to each individual body, the light, the accessories. For example, a tie-dye bucket hat, a tote with panther motifs or a braided belt are added. This is because there are as many different types of women as there is nuances in the sky. The campaign represents a radiant multi-faceted style. Transgenerational. Transcontinental. Multiple. Constantly changing.

A Parisienne from many countries with an open spirit on the world: the Gérard Darel traveller. A free woman. Supple. Proud. In her head and in her heart. In the image of a brand that reaffirms this way of thinking, and gathering women around real choices—the commitment to a style that simplifies and embellishes life. Mediwear, travelwear, citywear without any constraints, in all the cities—it’s the rendezvous of a multitude of destinations. In the name of world-wide travels discarding all restraints.

The 2020
SPRING-SUMMER CAMPAIGN

Manuella, Panja, Danielle are heroines of a nameless story. The story takes place in the Sahara desert, with the Calima blowing it is a fanciful yet real location. There is a contract between mineral white colours and the sky, floral prints and the stone, azure blue and the light. The collection has been touched with silk and cotton twill.

Soleil de cœur

Focusing on the strength of women. Their independence. Their complicity. Their vital energy. “A splash” of individuality, she says. This is how Lotte Van Raalte, a young Dutch photographer, graduate of the Royal Academy of Art in The Hague, likes to define her work. It is this energy which is highlighted by the 2020 Spring-Summer Gérard Darel campaign.

Transgenerational. Transcontinental. Multiple.

The silhouettes are fluid and carefree – they change according to each individual body, the light, the accessories. For example, a tie-dye bucket hat, a tote with panther motifs or a braided belt are added. This is because there are as many different types of women as there is nuances in the sky. The campaign represents a radiant multi-faceted style. Transgenerational. Transcontinental. Multiple. Constantly changing.

The campaign represents a radiant multi-faceted style.

A Parisienne from many countries with an open spirit on the world: the Gérard Darel traveller. A free woman. Supple. Proud. In her head and in her heart. In the image of a brand that reaffirms this way of thinking, and gathering women around real choices—the commitment to a style that simplifies and embellishes life. Mediwear, travelwear, citywear without any constraints, in all the cities—it’s the rendezvous of a multitude of destinations. In the name of world-wide travels discarding all restraints.